A performance-aligned partnership where our success is measured by yours. Full-scope digital marketing for less than one in-house hire.
June 2026
The Partnership Model
A simple percentage of managed ad spend. If we waste your money, we make less. If we scale efficiently, we both win. No retainers, no hidden fees, no surprises.
All Platforms
5%
of managed ad spend
You hand us the keys to every digital channel. We become your full marketing department — media buying, SEO, email, SMS, reporting, creative, analytics, CRO, and everything in between. One team. One partner. Total alignment.
Partial Platforms
7%
of managed ad spend
Choose which platforms we manage. Same caliber team, same depth of strategy, same all-inclusive digital marketing scope — applied to a focused set of channels.
During your highest-spend months, our rate drops to a flat 3% with no performance bonuses applied. We don't believe in making an outsized fee during your seasonal ramp. This alone saves over $100K versus the standard rate on BFCM-level spend.
Performance Bonus
Monthly performance bonuses reward sustained excellence. ROAS opens the door, CAC efficiency opens the higher floors. Evaluated monthly. Applied to that month's spend. January through October only.
| Tier | ROAS Trigger | CAC Trigger | Rate |
|---|---|---|---|
| Base | Under 2x | — | 5% |
| Silver | ≥ 2x | — | 7% |
| Gold | ≥ 2.5x | — | 9% |
| Platinum | ≥ 3x | CAC < $250 | 10% |
| Diamond | ≥ 3x | CAC < $200 | 11% |
| Elite | ≥ 3x | CAC < $160 | 12% |
ROAS is calculated as the combined Google Ads + Meta Ads conversions value divided by spend (the same number in Melleka's daily performance briefs). CAC is Vegamour's own Tableau-reported Customer Acquisition Cost (Total Performance Marketing Spend ÷ New Customers). No separate calculations, no attribution debates. Your data, your definitions.
What's Included
This isn't a media buying contract with upsells. This is a full-scope digital marketing department embedded in your operation. Everything below is included at no additional cost.
Full management across Google Ads, Meta Ads, Bing, TikTok, LinkedIn, Pinterest, Reddit, programmatic, and any emerging platform. Strategy, execution, and daily optimization.
Technical audits, keyword strategy, on-page optimization, content recommendations, local SEO, and AI search visibility. Organic growth that compounds over time.
Campaign strategy and execution, automation flows, abandoned cart sequences, lifecycle marketing, list management, and deliverability optimization.
Ad copy, creative angles, A/B testing frameworks, messaging architecture, competitive creative intelligence, and visual direction for all campaigns.
Daily ROAS briefs, weekly performance roll-ups, monthly deep-dive reports, conversion tracking setup and maintenance, custom dashboards, and attribution modeling.
Landing page optimization, funnel analysis, seasonal campaign strategy, BFCM planning, product launch campaigns, competitive intelligence, and market research.
Pixel implementation, GTM management, server-side tracking, data layer configuration, cross-platform attribution, and technical troubleshooting.
Influencer paid amplification, social media strategy, website recommendations, PR support, content production guidance — if it's digital and it helps grow Vegamour, it's included.
The Math
Here's what it would cost Vegamour to build this team in-house versus partnering with Melleka.
No hiring risk, no severance, no PTO, no management overhead, no training ramp. Cancel any month during the first 6 months. Plus you get an AI-powered operation with automated daily ROAS monitoring, weekly roll-ups, and 24/7 campaign intelligence.
Dollar Projection
Using actual 2025 combined Google + Meta spend levels and projected performance tiers.
| Month | Est. Combined Spend | Projected Tier | Rate | Melleka Fee |
|---|---|---|---|---|
| January | $688,000 | Silver | 7% | $48,200 |
| February | $651,000 | Silver | 7% | $45,600 |
| March | $716,000 | Gold | 9% | $64,400 |
| April | $751,000 | Silver | 7% | $52,600 |
| May | $718,000 | Gold | 9% | $64,600 |
| June | $654,000 | Base | 5% | $32,700 |
| July | $586,000 | Silver | 7% | $41,000 |
| August | $570,000 | Silver | 7% | $39,900 |
| September | $555,000 | Gold | 9% | $49,900 |
| October | $630,000 | Gold | 9% | $56,700 |
| November | $1,476,000 | BFCM Flat | 3% | $44,300 |
| December | $1,065,000 | BFCM Flat | 3% | $31,900 |
| Annual Total | $9,060,000 | $571,800 |
Conservative projection assumes mostly Silver/Gold performance tiers. With consistent Platinum+ performance, annual fee ranges up to ~$793K — still below in-house cost.
Partnership Terms
We earn your business every single month. No long-term contracts. No exit penalties. No fine print.
Initial Term
Month-to-Month
For the first 6 months. Cancel any time with 30 days notice. We earn your trust, not demand it.
After 6 Months
3-Month Rolling
Transitions to quarterly rolling agreements for stability on both sides. Still no long-term lock-in.
Payment Terms
Net 15
Invoice issued on the 1st for the prior month's managed spend. Due within 15 days.
Spend Verification
Platform Invoices
Monthly Google & Meta invoices serve as the source of truth for managed spend calculations.
ROAS (Return on Ad Spend)
Combined Google Ads + Meta Ads conversions value divided by spend, using PRIMARY conversion actions only. This is the same number reported in Melleka's daily ROAS performance briefs.
CAC (Customer Acquisition Cost)
Vegamour's internally reported CAC from their Tableau dashboard, calculated as Total Performance Marketing Spend divided by New Customers. Vegamour's own data and definitions are the source of truth.
Managed Ad Spend
The total advertising dollars spent on platforms actively managed by Melleka during the billing period, as verified by platform invoices.
New Customer
As defined and reported in Vegamour's internal Tableau ecommerce daily report.
Next Step
One team. Fully aligned. Earning your business every month.
Schedule a Call →